Late October, a content deal went into effect between Pragmatic Play (PP) and Betsoft Gaming. Moving forward, you’ll now see Betsoft’s entire catalogue of games across PP’s iGaming platform. As a result of this, both companies will further extend their reach in regulated markets in Europe and the US. So without further ado, let’s look at the details and see what all the hype is about.
The Content Deal Agreement
First, this deal opens up many new opportunities for both companies. Most of us know that Betsoft creates some of the best content in the industry. Yet, not everybody gets to experience them because of Betsoft distribution power. But things will change because of this deal! In fact, PP has built one of the biggest platforms in the world. And they deliver their games to over 120,000 players around the globe!
So as you can see, Betsoft has now furthered its reach in the market. Which, is great news because let’s be honest, not all games meet the players’ standards nowadays. But, Betsoft’s original content like Max Quest stands above the rest. Also, this is a major turning point for PP as well. The company was looking to populate its portfolio with the best games. And, it’s now apparent they found what they were looking for!
Betsoft is a forced to be reckoned with in the industry. Especially now since it seems that the company is venturing into a new game genre with their latest release of a multiplayer “slot”. And without a doubt, PP sees the potential in the casino company.
In a recent press release Kieth Camilleri, Managing Director at Pragmatic Play said. “Our goal is to deliver the best games in the market to our clients. That’s why we partnered with Betsoft. Their original content brings exactly that to the table. Not to mention, they provide a wide range of games, so there’s something for everybody. We look forward to building this partnership for many years to come.”