In the UK, many of us are familiar with Betsoft Gaming (BG). In fact, the company has been delivering quality content to casino operators like LeoVegas, Casino Heroes, and Vera& John for many years now. What’s more, is that they’ve never been shy to share their plans to expand either.
Only last week we learned that BG inked a deal with the rising star and content aggregator River iGaming (RG). The new deal will see BG games reach many more players across several markets. Which means that potentially, BG’s progressive slots could climb higher than they ever did before! And that’s excellent news for us all. So let’s look at the deal at hand!
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Who is River iGaming
Officially RG launched on November 8th 2017 from its headquarter in Malta. Slowly but surely, the company made a name for itself with its eco-system. And today RG’s commercial offers include both B2B and B2C verticals in 7 markets. All and all, RG is not only a content aggregator but they also offer their own content, marketing tools and they even have an affiliate platform.
RG’s quick success is best explained by their CEO Ismael Diagne. “At River, we look at the iGaming business differently. Our goal is to provide an incredible gaming experience by running in the opposite direction to the competition.” In a recent press release, Diagne drew a parallel between their operation and the deal with BG. “After analysing the market, we came to the conclusion that Betsoft could deliver everything we required. And we look forward to a long and fruitful relationship with them.”
River carving the landscape of iGaming
After the pen and paper touched, BG’s Marketing Director, Annamaria Anastasi couldn’t help but acknowledge how RG is changing the online gambling industry. In fact, Anastasi who was recently named one of the most influential women in the industry said. “River has very quickly carved out a unique position in the iGaming industry. They have a new vision for a comprehensive player journey where every touch point manages under a single roof…”
For now, we’re unsure which operators use RG’s eco-system. But one thing is sure, a deal of this magnitude will undoubtedly have an impact on the progressive jackpot slots BG offer. As you know, the more operators that distribute BG progressive slots, the quicker the prize pool will climb across the whole network! And that’s something that all players love to hear!
