Casino supplier Microgaming (MG) has reached a major bingo software deal. In short, it will supply all its bingo offering to the brands of Betsson Group (BG). The deal marks a huge success for the Isle-of-Man based developer. In essence, it opens its bingo product to a massive player base across Europe.
Great Bingo Platform
The group comprises some of the major brands in the industry. Websites like Betsson, Betsafe, and Nordicbet, just to mention the most popular ones. What’s more, BG holds licensed in 11 countries. They include key European regulated markets, such as the UK, Italy, Spain, and Denmark. And the new agreement grants access to all these markets to MG’s full bingo portfolio.
The product will see MG’s bingo client rolled out initially in Scandinavia, the UK, and Spain. Later in 2019, other markets should follow. “Microgaming boast one of the most impressive bingo offerings in the industry. It has a proven track record in delivering high-quality gaming products,” said BG Head of Gaming Joey Hurtado. “We’re looking forward to taking our bingo offering to the next level with this deal. We see it as a further step to provide the most engaging player experience in the industry,” he also noted.
New Market Opportunities
Nowadays, MG’s bingo client is one of the top solutions in the industry. It gives easy access to chat history or game liquidity. In fact, thanks to its features it provides for the ideal experience on any device. Players can enjoy one of the many variants of the classic game. Besides, they can also play over 450 Casino games via the Bingo’s Side Games section.
On the other side, through the new deal, the game supplier gets access to wide new markets. MG’s COO Andrew Clucas also commented on the new deal. “Established over 50 years ago, Betsson Group has an incredible pedigree. It boasts some of the most popular and trusted brands in the business. We are happy to welcome the Group in a deal. It marks another endorsement of our ever growing bingo brand,” Clucas added.