In recent the days we saw a new deal emerge between BetVictor and Yggdrasil. Indeed, with this new deal, BetVictor will take Yggdrasil on board to supply their best-performing games. Which, of course, includes some of the most exciting and forward-thinking slot releases we’ve seen in a long time.
What’s more is that not only will BetVictor have access to the games, but, they’ll take advantage of the BOOST tool too. This will help them to tailor their promotions across their player base. With all these new games and features we will most definitely see BetVictor innovate with their promotions. And, by the same token, Yggdrasil’s numbers grow again in the next quarter. Because as you know, BetVictor is a well-established brand in the UK.
So Where did Betvictor start?
To sum up, established in Gibraltar in 1946 Betvictor is one of the oldest and leader in the iGaming field in Europe. And their player base stretches across 150 countries with over 400 staff in offices in London and Budapest.
From its modest beginning, the company grew quickly into a top brand for British players. One of the key factors to their success is the three years’ sponsorship agreement of the Cheltenham race. Now, fast forward to the present days they’re a pioneering and recognised brand all over Europe.
What did Yggdrasil say of the new partnership?
Nowadays, we’re not surprised to see Fredrik Elmqvist name in the press. As it seems that Yggdrasil is on a role and keep on signing agreements with new providers and studios left and right.
So, Yggdrasil CEO Elmqvist commented yet on another deal.
“We’re delighted to partner with BetVictor, one of the biggest brand names in the betting and gaming sector. There is significant demand from leading operators for our innovative content that keeps getting better and better, so we’re really looking forward to working with BetVictor.”