The digital division of Scientific Games (SG) started expanding their already big game portfolio. What’s more is that it seems that the operator took the path of least resistance to add games. Indeed, they opted to integrate an existing provider, IWG to their platform. All and all, the company IWG has an extensive catalogue of Instant Games. In essence, with this deal, SG is planning to distribute the content via its OGS platform. The integration will include fan favourites such as Cash Buster and Slingo.
Following the news, Dylan Slaney, Senior VP of Gaming at SG Digital, said.
“We have recognised the growing popularity of instant win games in the industry. Which is why it made strategic sense for us to partner with a leading supplier in this vertical. We are sure that IWG’s engaging games will prove to be a hit for our partners and their players”.
Who is IWG
Although IWG is a young company from a commercial perspective since their commercial brand is only 2 years old. It’s worth knowing that the platforms side of the business is much older! Indeed, they have over 15 years of stern reputation as lottery distributor and instant win games under their belt!
“Integrating our instant win games with one of the industry’s largest content distribution network is an important step for us. In fact, it improves our international presence greatly. More operators than ever before will now have access to our content.” said Rhydian Fisher, chief executive of IWG.
Versatile a sales pitch or fact?
According to IWG, they have over 100 different instant games that range in themes, play style, prize structure and mechanics. What’s more is that they can localise any content for any market and territory. All their products work seamlessly on all types of devices whether it’s Mobiles, tablets and desktops.