Blueprint Gaming (BG) is a famous British game provider. In fact, online casino players have had the chance to try their games on 21casino, Spin Rider, and Spin Station. And the good news is that thanks to a deal between BG and iForium, more players will try BG’s slots.
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Indeed, on 14th January an agreement between the 2 British giants surfaced. In fact, under the terms, the isle of man provider iForium announced their happy in teaming up with another British brand. And so, thanks to this deal iForium aggregation platform, Gameflex, gains a new member. And another top brand that operators will have the chance to distribute to players, of course.
BG online market share increase in Europe!
Until recently, BG’s games were known in brick and mortar casinos. In fact, the company made a name for itself for distributing quality cabinet slots in the UK, Germany and Italy. And as for most game providers, it seems that BG recently decided to increase its online presence. So, a deal like this helps the company making its vision a reality! Matt Cole, MD of BG commented on the deal in a recent press release.
“Partnering with iForium is an important step in our efforts to build the brand across Europe. And, of course, make our content even more accessible. We’re happy to see our games go live on the Gameflex platform. We look forward to delivering more exciting content to our latest partner over the coming months.”
Why are deals like this important?
Most casino players are unfamiliar with iForium. But as a player, you’ll recognise some of the game providers the brand distributes. Indeed, iForium is happy to offer Microgaming, Quickspin and Play’n GO slot across many markets.
Nowadays, the competition for market share is ferocious! Especially in Britain where companies know that the player value is high! And so it’s in a company’s interest to make sure that their games are accessible on as many platforms as possible. And it seems that it’s precisely what BG is doing!