Genting Appoints Taylor to Lead its New Malta office. Genting Casinos (GC) recently hired Jeremy Taylor as its new MD. The former MD of Betsson will lead the group’s marketing operations. Indeed, GC moved to Malta in the search for a wider global reach and opportunities. And in essence, Taylor’s job will be to strengthen both the casino and the sports betting verticals for the group. GC UK brands themselves as “A leading leisure and entertainment operator”. Yet, they have much to back this claim with two Live Dealer feeds from their own premises in Birmingham and Manchester. The group is one of the largest online casino operators in Britain. But its current expansion strategy goes way past the national territory.
Mark Sergeant, MD of GC, UK, is confident the online casino and sportsbook are now ready to push forward. “As retail casino experts, we needed a heavyweight to lead the interactive business. Jeremy is the ideal leader for our new Maltese base,” he confirmed. Similarly, Taylor expressed optimism over the company’s intention to venture into new markets. “The keys should be in two elements. Improved player experience, for the start and the best game content. But also integrated ad campaigns,” he summed up.
In fact, their plans are ambitious. And undoubtedly their refurbished premises in the Mediterranean are the keystone to set them in motion. But let’s not forget that the company has two main casino websites. Indeed, the core brand GentingCasino and GentingBet are only growing in popularity. And yet, with Taylor at the helm, these brands will only grow! Also, the group owns over 40 casinos across the world. Plus, they employ over 60,000 people around the globe. And given the fact that the company is expanding in Malta, we’re anticipating that this number could increase by as much as 1,000.