It took less than a month for Gaming Innovation Group (GiG) to find a platform to resell there new and upcoming in-house slot. And their intentions are quite clear on what market to target first. Going big from the start in Italy and Latin America with Join Games as the aggregator makes perfect sense.
But, with GiG’s successes and growth rate, there shouldn’t be a shortage of resellers who’ll want to distribute their slots. In fact, being part of GiG success sure is appealing to many. So we think that big names will soon queue up to offer their games. And perhaps, their games will soon be available on the UK market in the future. But let’s start with exploring the deal at hand, before speculating further.
GiG and Join Games
As mentioned, the deal between Join Games and GiG will be huge for them. Indeed, Join Games cover around 95% of the regulated market in Latin America. So, potential markets reach for GIG could be exponential and a good measuring stick for the new game, Wild Reels’.
Luigi Spina, Managing Director at Join Games Malta, commented on the recent partnership by saying: “We’re very excited to add GiG Games to our portfolio. There are not many game providers in the casino market which have the ability to enter the regulated markets both in Italy and in Colombia at the same time. From trying their games which are in development, I’m certain local players will love them.”
It can only get better!
Indeed, this is the first confirmed deal made by GiG-Games. And both parties showed high confidence in the product and joint venture by adding. “Join Games is proud to be the first external partner for GiG Games. It clearly shows our strategy to work in close partnership with all our operators is the right way to go.” CEO of Join Games, Magnus Kolaas added.
Then one of the key figure to the deal, Mathias Larsson, Managing Director at GiG Games commented, and said. “We are very happy to announce our first signing with an external partner at such an early stage with GiG Games. This clearly shows the strength of GiG Games as a part of the GiG ecosystem. GiG Games’ sales strategy is to work with resellers in markets where GiG don’t have a direct presence. Join Games is the perfect partner for us in Italy and Latin America.”