On March 28th the GVC group acquired the operator Ladbrokes Coral (LC) and started the integration process of its in-house studio, CR Games. The first part of the new addition saw five of the twenty integrated games go live on LC’s core domain in September. But, players in regulated markets have to wait a bit before they get to try the new games out. Because, the integration on the regulated markets, like the UK, is set to a later date this year. But, we’ll make sure you’re the first to hear about it when it goes live! So keep on following our news!
Words from the decision makers
The CPO, Liron Snir at GVC had this to say about the move. “This is an important milestone in the integration of GVC and Ladbrokes Coral. And demonstrates the benefits to customers of bringing the businesses together. At GVC, content is king, and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players.”
Adding to the awareness
Not only are GVC adding games from their own in-house resources. But they are dead set on helping out the industry where they can! In fact, just a few days before they announced the CR Games integration. They joined the National Council on Problem Gambling (NCPG) Where GVC is going to help out with funding, awareness, assistance, and approach to problem gambling.
So, who is GVC Holdings Plc? Well, they are one of the biggest fish in the industry. Even though you may not have heard of the group itself, you definitely know some of their brands Bwin, PartyPoker, and many more. GVC’s expertise stretches both online and offline. Plus, they’re a B2C and B2B company. With their latest acquisition, Ladbrokes Coral Group plc, they’re now the “UK’s largest high street bookmaker.”