As Microgaming (MG) keeps steaming on with their success train, they sometimes need to reflect on what makes their business model so popular. But they also need to ask themselves how they can stay on top of their game and attract new players too. And this is exactly what they did when they put pen to paper and agreed to a partnership with Instant Win Gaming (IWG).
According to sources, IWG is already hard at work transforming some of MG’s most popular titles into IWG games. Which means that some of your favourite slots are about to get even more fun than ever! So, let’s find out a bit more about this deal and get to know the IWG game format.
First of its kind
The deal at hand will mark the first time the two companies collaborate. But, if we look at both companies’ strength, this working relationship can only go in one direction. And should, of course, result in a solid and fun product as the leader seem to agree.
John Quinn, Director of Content at MicroGaming said. “IWG has a strong reputation for delivering instant win games that keep the key characteristics of a popular title while adding a new dimension to the gameplay. We look forward to seeing this transformation of our popular releases…”
And Leon Thomas CCO at IWG added. “Fans of MG’s slots will now be able to enjoy an enhanced experience thanks to this new partnership. By implementing our proven instant win mechanics into its wide range of games, MG will now be able to target a different player base with this unique concept…”
What is IWG
In essence, an IWG lets you know right there on the spot if you have a win in your hand. And the game mechanics usually involves Spin a wheel, card game, pick and click, or scratch off’s. However, the games coming out from the London based company IWG offers not only an instant gratification type of casino games. They also have a clever way to keep it fun and engaging. So, we can’t wait to see what they can do with MG’s portfolio.
