The content deal between iSoftBet and GiG is by far one of the biggest deals we’ve seen this year! According to the game provider, this agreement with GiG will see its complete portfolio of games made available across the operator’s various brands and those who use GiG’s core platform like Cashmio and Instacasino. This deal also includes iSoftBet’s top-performing Game Aggregation Platform (GAP) which will advance GiG’s online casino offering.
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The Great Integration
The new partnership will see iSoftBet’s full line-up of proprietary and branded games integrated onto GiG’s gaming platform. This includes hit titles such as Jumbo Stampede, The Fortune Pig, 3888 Ways of the Dragon, and Hot Spin. Not to mention, this further includes their newest release the Nutcracker.
GiG will also have access to GAP. Which means the company can choose to deliver any games from the 3,000 online slot and table games on offer. Plus, GAP offers some of the most advanced marketing tools in the industry, and all of this is included in the deal. iSoftBet CEO Michael Probert filled in on his thoughts. And thinks it’s inspiring to be partnering up with one of the most popular operators in the industry such as GiG. And that it will mark an important step in their growth as a company.
A final word from GiG
GiG’s Head of Communication Natasha Gowan believes that iSoftBet has a solid reputation for creating only quality games. And at the same time, they provide a wide range of content through their leading GAP platform. She further points out that it’s going to be exciting to work with them. And that GiG is looking forward to a long and fruitful partnership.
All in all, this should be a huge year for GiG as GAP offers content from 46 of the most striking third-party suppliers in the industry! In other words, this means new games will soon go live on our favourite online casinos! As for iSoftBet, this deal is major as all of their games will reach a much wider audience.