Global Gaming (GG) has set its sight on expanding its offer in regulated markets, like the UK! What’s more is that the company plans to venture into a new area which is sports betting. Indeed, the group recently announced its intentions by inking a deal with Kambi.
What’s more is that the contract with Kambi will enable GG to add there betting technologies to all brands operating under the GG roof. All and all, the new partnership will include Kambis risk management system and open API’s. The integration will reach completion by the end of Q4 this year.
The CEO of Kambi, Kristian Nylen added to the deal by saying.
“Global Gaming is Kambi Group’s seventh new customer signing this year. That spans over four continents, which illustrates the strength of our technology. And the operational capacity to launch customers into regulated markets too”.
With its new partnership, GG strengthens their position even further. In fact, with operations over eight brands, they already have a broad segment of players. So, adding a sportsbook to a well-oiled machine makes perfect sense. Additionally, not only do GG drive their own operation, but they also offer a B2B service.
Quality online gaming
In fact, Christopher Naudi, head of the sportsbook at GG. Had some great things to say on the partnership and future of the company by adding.
“We’re happy to be able to partner up with Kambi as our Sportsbook provider. We look forward to being able to offer high levels of product, service and user experience. That our customers have grown to expect through our brands. We offer players easy and secure access to responsible entertainment. And, of course, a high-quality overall online gaming experience.”
Global Gaming, The company
All and all the company’s core values are respect for the individual, agility, and quality. And they sure drive them in all areas of the business. Yet with such vision, we wouldn’t be surprised to see the company thrive outside of the Nordic area, which is currently its core market!