Ahead of its Swedish launch, LeoVegas (LV) announced a major shake-up in the marketing team. Aiming to “change the perception of the industry”, it appointed three new marketing directors. Irena Busic becomes the new communications director. At the same time, LV also appointed both Petra Blixt and Claes Burén as marketing directors.
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For a Better Communication
Busic worked before as the head of PR and communications at Hyper Island. In her new role, she takes on the responsibility for PR, too. On top of that, internal comms and speaking to the media fall under her position, as well. “LeoVegas is in an interesting stage. The upcoming regulation of the market in Sweden will lead to better transparency. It will also require a bigger need for communication,” she said.
In fact, LV CEO Gustaf Hagman was also positive about the new member of the team. He said Busic’s experience would make her an “important asset” for the whole of the group. Even more, as the team pushes ahead with its positive marketing plans. “The need to tell our story and who we are is becoming more and more important. We also have the vision to change the perception of the Casino industry,” Hagman explained.
More Online and Creative
In the meantime, Petra Blixt and Claes Burén became senior marketing directors of the operator. They will share the duties of Louise Nylen, who was the former CMO of the brand. After she recently moved to the role of the deputy CEO, the company eliminated her previous position. Blixt worked before as the head of acquisitions for the firm. From now on, she takes responsibility for all of the online marketing at LeoVegas.
In contrary, Burénh was during the last decade the CEO of various communications companies. He will oversee the brand and all the creative work related to it. Besides, he takes responsibility for the markets where LV are building the brand. “I have a positive view of our work on the strengthening of the marketing department. And I have faith in the leadership of these two great people, too” confirmed the former CMO Nylen.