As it seems, British online sport betting enthusiasts have a new player in town. Indeed, LeoVegas Group is launching its first sports betting oriented brand. The Swedish operator’s new BetUK brand will target sports enthusiast in the UK. In essence, it is the group’s first sports betting centred brand. But don’t think for a second that the company is not experienced with sportsbooks. In fact, Leo Vegas has been offering a sportsbook on its core brand for more than five years. But it’s worth knowing that the new addition is a part of their new multi-brand strategy.
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The maturity and volume of the market has resulted in a new expansion strategy, that takes LeoVegas too uncharted waters. In short, LeoVegas bets on a multi-brand approach, as the market creates scope to run more brands. So they can attract players from all segments. And so, the group launches a brand with a primary focus on sports betting.
Looking at the starting grid, it has high chances to succeed. The premium domain has top rankings on search engines and a strong link profile too.
“It is an exciting move. I am convinced that it will be a success with sustainable growth,” said the Group CEO Gustaf Hagman. The new brand’s launch will include a sponsorship deal with a top-tier football club. In fact, Swansea City A.F.C. will feature BetUK logo on its jerseys.
Driving Mobile Future
The European operator strives to provide unique solutions for gaming. According to its website, it “leads the way into the mobile future”. In fact, in 2017 the company reached a major threshold. That investors classify as a unicorn, a start-up that reaches a valued over £1,300 Million ($1 Billion).
All and all, the company does the technology development in Sweden. And the effective data-driven marketing and operations from Malta. To sum up, the group provides Slots, live casino and sports betting products. It also operates two scalable brands with a global reach – Royal Panda, and LeoVegas. The LeoVegas Group is a Nasdaq Stockholm-listed company. So without a doubt it’s one you can trust if you choose to play there!