NetEnt bet on horse racing

NetEnt bet on horse racingNetEnt ventures into uncharted territory with Champion Jockey Peter Scudamore to create their very first sports slot. The deal between NetEnt and the famous jockey will give the game provider the rights to use Mr Scudamore’s voice.

In fact, Peter’s voice will play a big part in the Free Spins feature and the final product. As well of voice rights, real race footage will set both the feel and theme for the general concept. So saddle up Scudamore fans, something big is coming!

When can you try this first of a kind by NetEnt?

If we are fortunate, we can expect a sneak peek this year. Although, NetEnt has been a bit vague on the actual release date. And recently said that they expect the new addition to hit the market when the 2018/19 National Hunt season starts. And in all fairness, it makes sense to release a tailor maid game when the market is at its peak. With the Cheltenham Festival and Grand National, the jump season is at bloom at the end of Q1.

“From our first conversation, NetEnt’s commitment to innovation and passion for creating fantastic products was clear. I am certain we are joining forces to launch a new slots game that will capture the unbeatable, exhilarating racing experience,” Scudamore said.

Quantity and Quality

NetEnt tends to be in the press a lot, and every time they have something positive to report. So, they have put themselves in a spot where their fans are starting to demand excellence. The CEO Therese Hillman said earlier this month that they aim at delivering even more games in 2019! Let’s hope quantity and quality go hand in hand.

But, Bryan Upton director of game products at NetEnt had no doubt that the new game would be a hit, and went on by adding “As one of the most revered jockeys and horse racing personalities of all time, Peter Scudamore is the perfect personality for us to partner with to launch our first sports-themed brand title. This is a landmark product for NetEnt, and we are sure slots players and racing fans will be happy with the results when the game launches.”