Play’n GO to Undertake Strategic Transition Under New Sales Director

Play’n GO is one of the top British game provider! And recently they announced the appointment of Magnus Olsson as its new Sales Director. The primary focus of his new role will be a strategic repositioning of the brand. And the revamping of the Sales and Account management sections of the game developer of course. By strengthening these departments, Play’n GO hopes to make the right move for the future.Play'n GO to Undertake Strategic Transition Under New Sales Director

Wealth of experience

Indeed, the developer got a wealth of experience with this hire. Over the past two decades, Olsson worked for many major companies in different industries. The most important amongst them include Juniper Networks and Hewlett Packard. Thanks to his previous roles, Olsson has proven expertise in customer relations. Apart from sales, of course, which always remained his primary focus.

In the light of this, the new combined role suggests Play’n GO has adopted a new strategy. In essence, to look for synergies in the customer-facing and sales sectors. What’s more, the latest move is only the first step of many in the restructuring process. The ultimate goal is to create a streamlined sales process for the company on a global level. Because as you know Play’n GO is looking to expand in Asia too!

Facing new times

The Swedish company is an award-winning game provider. It is a leading online and land-based casino platform supplier too. Its Omnichannel solution can suit the many needs of their business partners. Their product serves for both online and land-based gaming operations. The latest move combines the Sales and Account management sectors. Doing this, it looks to boost its customer-facing profile.

Play’n GO CEO Johan Tornqvist confirmed he sees the choice of Mr Olsson as the best way to move ahead. In fact, in a press release, Tornqvist commented.

“Magnus proved he has the qualities we were looking for to move forward in this endeavour,” he said.

Similarly, Mr Olsson expressed happiness. For the most part, over receiving the company’s trust to move the brand into a new era.