Pragmatic Play backs the Global Gaming Awards in London

February is an exciting month in the iGaming world. In fact, not only does it bring us ICE and Lac conferences. But the second month of the year also brings us innovation and awards to promote it! Indeed, on February 4th the winners of the prestigious Global Gaming Awards will finally be announced. And all of this during an afternoon tea in front of a panel of industry professionals.

The awards are not only excellent because they give a chance to category winners to give exposure to their products. But they’re also an excellent opportunity for anyone to associate themselves with the winners. Pragmatic Play (PP) understand this! And for this reason, the innovative game provider decided to sponsor the Online Casino of the Year category. In fact, the leading game provider wants to recognise innovation before revealing their own at ICE Stand N8-120.

New ways to improve the players’ experience

There’s no doubt about it, over the past years’ online casinos have evolved a lot. And yet operators are still finding new ways to improve the players’ experience. All and all, online casinos are doing this by teaming up with excellent game suppliers like PP. But also by creating loyalty programs and gamification mechanics. And all of this, of course, makes the players journey more thrilling than ever.

PP understand that to receive the trophy for the number one casino, it takes hard work. And of course, as a leading game provider, they’re happy to promote innovation. In fact, it’s perhaps one of the most sorted after trophy of the event. Yossi Barzely, PP CBDO, said: “We are very proud to be sponsoring the Online Casino of the Year award. It’s a category that promotes forward-thinking and innovation to the marketplace.”Pragmatic Play backs the Global Gaming Awards in London

big award with big names

But PP is not the only company who wants to be part of the event! In fact, many big brands like SG Digital and inBet also sponsor it. All and all these sponsors help the organisation to crown winners in 16 different categories. And these winners will, of course, be the brand to watch in the new year!