Pragmatic Play has just brightened up their portfolio with the acquisition of Extreme Live Gaming. In short, the deal was a secret, and it is still unclear what Pragmatic Play got out of it or how much the paid for the company for that matter. But, what we do know is that from now we are going to see increased competition in live dealer casinos. What’s more is that the takeover will give fuel to Pragmatic play’s race to grab market shares. And being able to add live dealer to their already well-filled portfolio with the product such as slots, Bingo, scratch cards, jackpot games and video poker. Will strengthen their position even more and give them all the cards in their decks to tackle the giants!
The Extreme Live Games
In essence, Extreme Live has a studio in London where they stream Blackjack, Baccarat, Reel Roulette, Roulette 360 and Golden Ball Roulette. They’re in a unique position to feel the pulse of the city and offer localized content. And with their dedicated environment, they open the possibility to customize products for their partners. In fact, the operators they serve can have exclusive tables for specific promotions, deal style, language and more. Additionally, all the operations got the seal of approval from the UK Gambling Commission. Which means if you choose their product you’ll play in a safe environment.
Who is Extreme Live Gaming?
Founded in 2013 by their CEO Darwyn Palenzuela, Extreme Live has one goal, and its to bring back the players to the game with more entertainment and competition. So, instead of picking a product from the shelf. The operators can customize what worked best for their brand. Following the news, Palenzuela said. “We pride ourselves on providing ground-breaking live solutions. Both popular with players and profitable for our partners. And this acquisition will empower us to take our business to the next level”.