In recent news, Relax Gaming (RG) signed an exclusive content deal with SoftGamings (SG). The new agreement will further boost RG’s global reach. Until now, RG’s games were mostly available on brands like Casumo and Casino Heroes. But now many more casinos will offer them! Indeed, thanks to this deal SG will be able to offer its long list of partners RG’s rich portfolio. RG’s games include in-house titles like the Great Pigsby and temple tumbles that we’ve recently had the chance to review!
RG A Go-To Supplier
Currently, RG is aiming to become the go-to supplier for operators around the globe. In fact, they’ve signed several strategic deals over the past few months. Dice Lab is the most recent developer to join RG’s attractive Silver Bullet programme. So after a string of platform-to-platform deals, this one with SG reveals that RG’s momentum is at an all-time high.
With that said, this is also a huge deal for SG who will now offer some of the best games ever made to their customers. According to the company’s Director of Partnerships Irina Sazonova, “RG’s line-up of games is among the best collections worldwide. In that sense, it’s a thrilling moment for us to have this opportunity to integrate all their content to our gaming platform”. She later added, “RG is a natural fit for us; its commitment to innovation is directly in line with ours”.
Who is SoftGamings?
SG is a company that has over 10 years of experience in the industry. They’re also a content aggregator that offers casino games bundles to operators. What’s more is that this company also helps casino operators with licensing, banking and even SEO! Which means that by inking such deal RG’s distribution power just got a major boost!
As RG’s CEO Daniel Eskola put it, “It’s very pleasing to be rolling out our content on their popular gaming platform. Not to mention, their vision to globally expand distribution is completely in-tune with ours”. This deal is further evidence of a booming online casino industry that recognises a hassle-free and quick path to a market solution!