The European online casino market is thriving. As part of the proposal to offer more to players, new partnerships flourish. One of the most recent example is Relax Gaming (RG) and Hero Gaming (HG) who are both Maltese companies. In essence, the companies have inked a new deal that gives the casino operator the right to feature all games provided by RG. Which means HG will not only have access to a great range of games thanks to the many partnerships RG has. But also, HG will have access to unique content developed by RG.
2 great names added to the list!
All and all, the agreement between both company not only see HG’s casino offer even more games to their players. But it also gives RG yet another excellent name to add to their growing list of clients. In fact, with this deal RG can add two well-known brands to their client list since the Hero Group operates a multi-brand strategy. In case you didn’t know this operator is not only behind Betser but Casino Heroes too!
Additionally, its worth knowing that a brand new technology will power HG content since RG recently launched their Silver Bullet program that we briefly talked about in a previous news.
a Perfect Fit
The leading casino operator welcomes the new partnership as great news. “Their content brings a first-class experience to our players. We commit ourselves to bring innovations to the market. Their cutting-edge approach is a perfect fit,” said HG CEO Tomas Backman.
“The partnership with Hero Gaming is truly exciting. We’re sure it’ll be a winning collaboration,” noted Daniel Eskola, CEO of RG.
To sum up, RG strategy since 2010 is to simplify B2B content delivery, its products range from premier poker, bingo and casino titles. Besides, that the company pride itself in offering an almost seamless integration to new partners. Plus the multiple licenses (Maltese, Alderney, and UK) RG holds makes them an excellent partner choice for casino operators.