The Gambling Commission felt it was necessary to have a clean out! And for this reason, they’ll crack down on shady business and unfair treatment to British players. Starting from October, they will kick off things with finding misleading information. They’ll also scrutinise money transactions.
As you know, in the UK right now it’s impossible to avoid exposure to gambling. In fact, between the period of October 2016 and September 2017, Britons spent over £13.9 Billion across 649 bingo halls, 152 casinos, 8,532 betting shops, and 183,928 gambling machines. Also, know that this sector employs more than 100,000 people in the UK.
The Gambling Commission take action
As of October, The Gambling Commission will have the power to be more hands-on with offenders that can’t follow the set guidelines within their jurisdiction. In fact, they’re going to hand out fines that have no maximum value. So, it could be very costly for any business that refuses to follow the rules.
Of course, it all makes sense to crack down on businesses that have direct promotions that appeal to children. But let’s not forget that some company pushes their product and think that gambling would bring a more glamorous lifestyle. In all fairness, the minimum legal age for gambling in the UK is 18 years old. So, the promotional material and exposure should hence direct to the minimum age.
The World cup spike in complaints
Lastly, during the World cup, ASA (Advertising Standards Authority) collected 115 complaints. And most of the complaints wherein direct line with the number of gambling ads. Some of the claims were in fact directed to the immoral way of showing gambling ads where a large portion of the viewers were children. All in all, during the World Cup the UK saw over 90 minutes of gambling advertisement.