To keep up with the popular sports bet demand in the UK LeoVegas created Rocket X in March. To sum up, the creation of Rocket X will be a multi-brand managing platform for newly acquired sites in the UK. In essence, the acquisitions were made to get IPS and related assets.
Among the brands are Slotboss, 21.co.uk, UK casino, and BetUK. The players that will use BetUK.com have some exciting times coming their way. Indeed, SBTech has the power and tech to offer World sports coverage and advanced features. In fact, with this partnership, automated same-game accumulators with instant pricing will be available. This is already live with other sites powered by SBTech.
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So, what made SBTech an easy choice?
All and all, the industry leader has years of experience that helps them getting products out on the market quickly. What’s more is that they have roots in the UK, they are in the unique position to deliver a UK-localized sportsbook. This is proven to generate a high volume of growth in the past.
Following the signature of the deal Andrew Cochrane, CCO of SBTech commented.
“This latest partnership is the result of our ongoing commitment. To increase our market, share in key regulated markets. By providing a sportsbook that meets and exceeds the high expectations of players. LeoVegas share our vision of delivering a differentiated and compelling value.”
Committed to growth
Indeed, from day one LeoVegas have had the approach to pursue a global brand strategy. Now, by adding a local multi-brand platform, Rocket X they will strengthen their position even more. After all, the UK is such a regulated market, and it all makes sense to partner up with a company like SBTech.
Mark Good, CEO of Rocket X added.
“The proven track record of powering high-growth operators in the UK. With a wide range of responsible gambling controls. So it was at the heart of our decision to sign this agreement. I’m confident of achieving a significant share in the uniquely competitive UK market.”