Scientific Games has further deepened its footprint as a leading tech provider in sports betting. Indeed, SG Digital, its online branch, has won two titles at the SBC Awards 2018. First, the supplier took home the award for the Best Live Betting Product. After that, it also won the Best Standalone Sportsbook Provider award.
The Best Platform
The panel of judges consisted of industry veterans from major brands. And they all agreed to award the best sportsbook solution in the market to SG. In essence, it was SG’s OpenBet Sportsbook, that impressed the jury. This full-service technology powers many operators’ sportsbooks on a global scale. What’s more, the premium online sports betting solution further grew last year.
On one hand, the company created a Sportsbook Operation team in Gibraltar. This step added more resources to its new integrated services. On the other hand, SG acquired Don Best Sports. This move allowed the provider to include even more new services into its platform. Among others, it provides for solutions such as managed trading and marketing services. In addition, the acquisition also brings brand new real-time event data services to SG’s partners, too.
The Next Level
In brief, the SBC Awards reward all parts of the value chain in the industry. It recognises operators, suppliers or affiliates alike for their achievements in the last year. London’s Artillery Garden held the show this year. And their results underlined SG’s position as the provider of the widest portfolio of content, systems, and services.
Kevin O’Loughlin from SG Digital confirmed the great importance of the two awards. “The win reflects the hard work that the entire team at SG Digital has put in over the previous twelve months. Not only does it highlight our efforts in taking sports betting to the next level through innovation. It also shows our commitment to helping our customers achieve their ambitions. We do it through reliable and proven technology,” he added.