Scientific Games (SG) has revealed the creation of its new Sportsbook Operations centre (SOC). The new staff will attend to the customers with a direct operations service. Its main purpose is to assist sportsbook clients in their growth, the company said.
A Full-blown Sportsbook
The new facility is located in sunny Gibraltar, and it will give a home to SG’s SOC’s team. Its staff will ensure the tech provider can offer all its sports betting-related products. Mainly, the offer consists of services for sports betting brands. Besides, the firm plans to provide other services from the location, too. Among others, mobile, portal betting and retail services complete the list of products.
But what’s more, the new centre adds up for a capable data capacity. And SG confirmed that they can now easily manage a full-size sportsbook operation. As per the company, the technology allows them to do so for various customers at the same time.
The Next Logical Step
Keith O’Loughlin from SG Digital said that the addition of the SOC was a logical step up for them. “Just consider the massive opportunity in the new US market,” he hinted. In fact, the group couldn’t leave the reopened sports betting market without notice. But neither did they renounce the experience, nor the skills of European bookmakers.
And so, the choice to build its new operations in Gibraltar comes as no surprise. This small piece of land is a home to many companies. The most important sectors among them are financial services and insurance. But besides them, it’s the home of many firms from all verticals of the online gaming industry. In fact, operators, solutions providers and game designers all share the local infrastructure and the warm climate. But most importantly, it is its special status that counts. Indeed, Gibraltar complies with the standards of most European regulators.