NetEnt has just increased its presence in the UK. Indeed, the Swedish content supplier has inked a deal with William Hill (WH). As of now, WH distributes live casino games, including Roulette and Blackjack, via NetEnt’s platform. The deal creates one of the biggest live casino environment on a global scale. It also shows just how important the UK market is for the games supplier.
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All about the player
In essence, NetEnt’s live casino games revolve around players’ experience as the digital entertainment company delivers an interactive product. To refine it, they also listen carefully to the feedback from players. In addition to the user experience, the product features useful marketing tools, too. With them, the operators can easily tailor their promotional campaigns according to their own needs.
NetEnt’s MD Henrik Fagerlund feels proud that WH selected their Live Casino. “Having our games with one of the biggest live casino operators is a great recognition of our product. I’m certain that the players are going to enjoy our games. And the new features it brings,” he also noted.
An important market
As NetEnt’s representative confirmed, the UK is a significant market for the company. In fact, they branded it “prioritised”, to show their willingness to increase their footprint on it. At the same time, WH is one of the leading brands in the online live casino sector on a global level. As both parts finished the integration, many new players can now enjoy its renewed live casino.
The Head of the Live Casino at WH, Barry Lennon, has stressed the operator’s strong legacy in offering live casino. “We want to provide our players with the best games on the market. And NetEnt has an innovative approach to live casino games. We can now provide those games to our players,” he remarked. And so, NetEnt’s games finally join those of other premium suppliers on offer.
NetEnt live casino games are known to work exceptionally well on mobile devices. So, next time you wait for the train, why not try them out? Many of the casinos advertised on this site offer them too!
In fact, LeoVegas is also a proud distributor of NetEnt’s live dealer games. What’s more is that LeoVegas also offer a fantastic table game bonus too! So, get more playtime with your deposit there and have fun!