Yggdrasil is a leading provider of top-class gaming content in the UK and around the world. And as its latest move, it wades into a new regulated market. Indeed, its latest deal with Intralot brings its portfolio of slots to Italy. The country is one of the longest regulated markets in the world. For this reason, both companies expect further growth very soon we think.
Wide Range of Slots
As a result, the Italian operator will add Yggdrasil’s acclaimed range of video slots to its offer. The list of new games is impressive and include Vikings Go to Hell and Tut’s Twister. Additionally, the deal also includes their latest release, Penguin City. As you know this slot propose is a funny twist on a game formula with an evil touch.
The Gamenet Group owns Intralot Italia. With an infrastructure of 750+ physical shops, it is one of the leading operators in the country. Its offer also includes over 230 online games. And a wide range of innovative products. In the recent years, Yggdrasil has emerged as a provider of superior online casino games. In fact, many say that their games are as good as NetEnt’s.
Own Promo Tool
But it is not just the full portfolio of award-winning slots that come with the deal but its BOOST tool too! In short, BOOST allows operators to run promotions within games. And of course, this results in enhanced customer experience featuring leaderboards, for example. Similarly, the client can configure tournaments, cash races or different gamification features. As you know all of these features are already live in many UK online casinos. But a great news is that now Italian players will have the chance to enjoy them too!
At the same time, all these tools aim to boost both player engagement and retention. Not to mention the huge cross-selling opportunities. “We are confident the players will embrace a wider variety of content. And the new partnership will yield positive results,” said Intralot CEO.