Yggdrasil has launched its very first branded game partnership, and it did it in a spectacular way. Indeed, the Malta-based provider marked the deal with Nitro Circus (NC) with a great event. In fact, partners could experience the supplier’s slots with the popular bonus features and at the same time, saw stunning stunts from NC’s top BMX riders.
With the client at heart
In essence, Yggdrasil has made a strong name for itself. For the most part, it did so thanks to its Slot tournament and Boost tool. During the past two years, the tournament and Boost Tool reached massive popularity among players.
Yet, Yggdrasil wants to continue growing their brand and creating events like this one is a fantastic way to bring awareness to the game provider. Judging by the first event, everyone involved in the future will be up for a treat.
All and all, the company tries to forge a close relationship with its partners.
“To put them at the heart of events like this is important to us,” explained Yggdrasil Gaming CMO, Karin Wahlström. According to her, these events give clients a deeper understanding of up-coming games.
Adrenalin On Tour
The World-class bikers Kurtis Downs and Todd Meyn defied gravity with a range of tricks, and their stunts left over 100 industry partners impressed. At the same time, the 100 or so guests gained direct access to Yggdrasil’s content. In fact, many tried the tournament Boost tool and Slot Shots.
Ultimately, a delicious BBQ wrapped up the party. In fact, the supplier’s own chef Ivan made sure the company’s clients left pleased.
As you probably know, Travis Pastrana founded NC and built up a massive following worldwide. Currently, it’s the biggest extreme sports entertainment brand globally. And, in support of Yggdrasil’s new game launch, they’ll tour the European continent soon.