In recent news, we learned that Yggdrasil plans to expand its YGS master’s program and to launch it on a global scale. And true to their words, we now learn that they’ve signed on a new partner that will join the growing program.
Indeed, as you know Yggdrasil YGS program currently offer games from RabCat, Northern Lights, Avatar UX, and Fantasma Games. And these game providers are famous for releasing slots with strong storylines, multiple tiers bonuses and even achievements. Very much like Yggdrasil if we may say! Yet, the latest addition to YGS masters is an independent game studio which goes by the name of 4ThePlayer. What’s more, is that the company also has its HQ in the UK!
There’s a certain mystery around the new studio 4ThePlayer. In fact, their website is not even live yet. However, we do know that from their Instagram it appears that this game provider primary focus on character-driven slots. What’s more, is that the studio also seems to have an excellent touch with 3D characters.
Granted that for now, 4ThePlayer may not be a high output game studio. Instead, they seem to focus on quality over quantity. Which to be frank appears to be in line with what Yggdrasil CEO Fredrik Elmqvist promised. In fact, in a recent press release, he said when talking about Yggdrasil Master’s program. “We will not only curate a large number of games. But also ensure they are high-quality products that can distribute to any number of local, regulated markets.”
What can we expect in 2019?
All game providers and studios know that the competition in the iGaming world is rough. In fact, NetEnt CEO even admitted in an interview that “it’s so tough out there”! And surely a smaller company like Yggdrasil also feels the pressure. And it seems that the YGS master’s program is a good initiative for the company not to put all its eggs in the same basket. But also to gain a significant share of the market without having to produce a tremendous amount of slot games.
Instead, it appears that in 2019 Yggdrasil will focus on making us discover new and promising game studios like 4ThePlayer! Could it mean that we’ll also see NetEnt distribute games from third-party studios soon? Admittedly, it’s a proven strategy since we all know that Microgaming has been doing that for years now.