British players who play on 888 are in for a treat with the new agreement signed with Yggdrasil. In fact, the deal is not only beneficial for the British but for Spanish, Italian and Danish players too. Which means that British expats who live in Spain can now try them too!
Additionally, thanks to the partnership. 888 will be able to take advantage of the in-game promotional tool, BOOST. that Yggdrasil offers.
Following the news Hila Klein, SVP, Head of Product Technologies at 888 said.
“Yggdrasil’s rich content portfolio will be very welcomed aboard 888. As we continue to offer a market-leading casino experience to players worldwide. The games will complement our recent relaunch of 888 casino on our new platform”.
What can 888 players expect?
We think it’s worth mentioning that, even if Yggdrasil has only been in the iGaming industry since 2013 they’ve grown quickly. In fact, they’re already competing with some of the oldest names in the industry. The success of the business both reflects in the many awards they won and in the quality of partners they sign.
In the same press release, Yggdrasil CEO Fredrik Elmqvist said.
“This is further evidence that our content is in high-demand from operators. And it’s a delight to have 888 on board. We are working tirelessly to ensure this integration accelerates and 888 customers can enjoy our games as soon as possible. 888 is a hugely significant name in the industry, and we are certain their players will well receive our games”.
What is BOOST?
In essence, the BOOST tool is an in-game client allowing players to take part in competitions and leaderboards specific to Yggdrasil games.
All this is available within the games themselves, so there’s no need for the users to navigate to a 3rd party site. All and all, getting access to this tool means that 888 can create slot tournaments. And therefore engage their players better!